About Our Region
The Eastern Bay of Plenty is a beautiful place. It takes in over 200km of New Zealand’s coastline, from the lonely sands of the Matata straights through to the rugged rocks of the East Coast. If you are looking for a slice of real New Zealand, you’ll find it here.
You will love the pristine natural environment here, which plays such an important part in our lifestyle. The region offers every outdoor pursuit you could want (with the exception of snow skiing, but that is only a couple of hours away). Well known for its game fishing, Whakatane hosts an annual tuna tournament, attracting competitors from around the world. Those with adventurous souls will love the untouched bush of the Ureweras; and for those who prefer relaxing, well you will find the best sandy beaches in New Zealand. Many kiwi families have fond memories of summer days spent at Ohope beach.
When you have tired of the coast (how could you?) you can head inland. Many swift and clear rivers offer recreational opportunities for rafting, kayaking, fishing and game hunting. Inland, a significant proportion of the region is protected native forest within Te Urewera National Park (the third largest national park in New Zealand). Along with the Whirinaki Forest Park, this is part of the largest remaining indigenous forest tract left in the North Island.
The region is made up of three Districts - Kawerau, Opotiki and Whakatane. The Eastern Bay of Plenty’s population currently stands at an estimated 50,510 and is anticipated to continue to increase in line with national trends.
The Eastern Bay of Plenty
Welcome to the Eastern Bay of Plenty, a beautiful stretch of New Zealand encompassing native forest, unspoilt beaches and clear flowing rivers. Use this as your starting point for exploring our corner of the world.
Climate
New Zealand is known for having a wide range of climatic conditions. From the bitter winters of the deep south to the sub-tropical climate of the Far North.
Kawerau
Kawerau township is nestled within the Tarawera valley at the foot of the dramatic Putauaki (Mt Edgecumbe), a volcano which became dormant about 1,000 years ago. Centrally located in the heart of the Bay of Plenty and surrounded by an abundance of natural resources, Kawerau offers a unique lifestyle and business environment.
Photos and Videos
While it is hard for you to get an idea of the beauty and relaxed atmosphere of the Eastern Bay without actually experiencing it, we have done our best for you with the following media.
Opotiki
Opotiki District is a popular tourist destination for those looking to get away from it all. For the same reasons, if you are looking for a quieter pace of life and access to an unspoilt environment then you will enjoy living here.
Infrastructure And Utilities
If you are thinking about moving here, living here and working here you’ll want to know a bit about the infrastructure of the area.
Ohope Beach
Ohope Beach, over the hill from Whakatane town, is a major draw card for holidaymakers, with its 11 kilometres of golden sand and safe swimming waters. West End, long a favourite with surfers, is also one of the access points to Otarawairere Beach, one of the most picturesque beaches in New Zealand.
Whakatane
Whakatane District takes in over 50km of sandy coastline while pushing deep inland into pristine native forest. Central areas include fertile lowlands and farming areas on the Rangitaiki Plains.







